“Hollywood Signs” begins by observing a convergence in the fields of film and media studies and modernist studies that makes possible a novel synthesis that Classical Hollywood, American Modernism exemplifies. At the same time that scholars in cinema studies supplemented the concept of the “studio system” with attention to the industry’s social organization and an embrace of film interpretation, literary scholars undertook an analogous effort, finding in the institutional conditions in which literature is written and read the basis for a hermeneutics. This compatibility serves as the basis for this book’s approach of construing experiments in literary form as responses to conditions within the Hollywood studio system. The introduction concludes by briefly demonstrating the analytical payoff of this new synthesis in a reading of Ralph Barton and Anita Loos’s understudied film Camille; or, the Fate of a Coquette (1926).