Book contents
- Choices in a Chaotic Campaign
- Choices in a Chaotic Campaign
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface
- 1 Understanding How Campaigns Matter
- 2 “A Hot Mess inside a Dumpster Fire inside a Train Wreck”
- 3 The Priming of COVID-19 during the Campaign
- 4 Protests against Police Brutality
- 5 “A Rigged Election”
- 6 How the Campaign Shapes Voters’ Decisions about the Candidates
- 7 The Impact of Campaign Messages on the Decision to Vote
- 8 How Campaign 2020 Matters
- Appendix Survey Questionnaire
- References
- Index
6 - How the Campaign Shapes Voters’ Decisions about the Candidates
Published online by Cambridge University Press: 16 May 2024
- Choices in a Chaotic Campaign
- Choices in a Chaotic Campaign
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface
- 1 Understanding How Campaigns Matter
- 2 “A Hot Mess inside a Dumpster Fire inside a Train Wreck”
- 3 The Priming of COVID-19 during the Campaign
- 4 Protests against Police Brutality
- 5 “A Rigged Election”
- 6 How the Campaign Shapes Voters’ Decisions about the Candidates
- 7 The Impact of Campaign Messages on the Decision to Vote
- 8 How Campaign 2020 Matters
- Appendix Survey Questionnaire
- References
- Index
Summary
In this chapter, we develop a comprehensive model where we include assessments of each campaign event (e.g., September debate) and issue (e.g., election integrity, worries about COVID-19) when predicting overall evaluations of Biden and Trump in November as well as changes in feeling thermometer scores from September to November. These models show that views about the first presidential debate and attitudes toward major campaign issues (i.e., election integrity, COVID-19, social justice protests) explain views of the candidates in November and predict shifts in evaluations over the length of the campaign. Finally, we estimate changes in vote preference from September to November and we find that elements of the campaign (e.g., views about the presidential debate, support for social justice protests) produce important changes in vote preferences. In other words, we find strong evidence that the 2020 campaign mattered.
Keywords
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- Information
- Choices in a Chaotic CampaignUnderstanding Citizens' Decisions in the 2020 Election, pp. 147 - 163Publisher: Cambridge University PressPrint publication year: 2024