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from Part I - General Characteristics
Published online by Cambridge University Press: 29 February 2024
This introductory chapter provides the rationale for the book, as well as its organization. As part of the linguistic landscape, public signage provides glimpses of a culture and its changes. The ability to read signs is a practical skill essential for daily survival in the target language environment. But there seems to have been a general neglect of signs in the typical Chinese language curriculum, even at advanced levels of instruction. This book aims to rectify the situation.
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