In mainland China, Reform and Opening up in the last few decades has opened a floodgate of foreign infusion. Foreign businesses such as KFC, Starbucks, Walmart, McDonalds, and Carrefour are seen everywhere. There have also been many loanwords. Some of the loanwords have become so much a part of the Chinese lexicon that their foreign origin may not even be clear to all. Apart from the social and cultural implications, the influx of things foreign presents quite a challenge to Chinese with its non-phonetic script. Various accommodation strategies have been used to represent foreign words with Chinese characters, including meaning translation, phonetic transliteration, or a combination of both, resulting in varying degrees of semantic and phonetic approximation. Incidentally, the fact that the Rebus (phonetic loan) Principle is extensively used for phonetic transliterations, whereby Chinese characters are used only for their sounds without regard to their meanings, gives the lie to the persistent ideographic myth concerning Chinese characters.