Book contents
- Challenges of Party-Building in Latin America
- Challenges of Party-Building in Latin America
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Book part
- Abbreviations
- 1 Introduction
- Part I Party–Voter Linkages and Challenges of Brand-Building
- 2 Historical Timing, Political Cleavages, and Party-Building in Latin America
- 3 Building Party Brands in Argentina and Brazil
- 4 Segmented Party–Voter Linkages
- Part II Challenges of Organization-Building
- Part III Organizational Inheritance: Alternative Platforms for Party-Building
- Part IV Failed Cases (and a Future One)
- Bibliography
- Index
3 - Building Party Brands in Argentina and Brazil
from Part I - Party–Voter Linkages and Challenges of Brand-Building
Published online by Cambridge University Press: 11 October 2016
- Challenges of Party-Building in Latin America
- Challenges of Party-Building in Latin America
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Book part
- Abbreviations
- 1 Introduction
- Part I Party–Voter Linkages and Challenges of Brand-Building
- 2 Historical Timing, Political Cleavages, and Party-Building in Latin America
- 3 Building Party Brands in Argentina and Brazil
- 4 Segmented Party–Voter Linkages
- Part II Challenges of Organization-Building
- Part III Organizational Inheritance: Alternative Platforms for Party-Building
- Part IV Failed Cases (and a Future One)
- Bibliography
- Index
Summary
- Type
- Chapter
- Information
- Challenges of Party-Building in Latin America , pp. 76 - 99Publisher: Cambridge University PressPrint publication year: 2016
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