from II.F - Trading in Tastes
Published online by Cambridge University Press: 28 March 2008
Sugar is the world’s predominant sweetener. It satisfies the human appetite for sweetness and contributes calories to our diet. Sugar is used in cooking, in the preparation of commercially processed foods, and as an additive to drinks; it is also a preservative and fermenting agent. It sweetens without changing the flavor of food and drink. It is cheap to transport, easy to store, and relatively imperishable. These characteristics helped sugar to displace such sweeteners as fruit syrups, honey, and the sap of certain trees, the most famous of which is the North American maple.
Lack of data makes it difficult to establish when sugar became the principal sweetener in any given part of the world, but in every case this has occurred fairly recently. Illustrative are Europe and North America where it was only after 1700 that sugar was transformed from a luxury product into one of everyday use by even the poor. This took place as Brazil and the new West Indies colonies began producing sugar in such large quantities that price was significantly reduced. Lower prices led to increased consumption, which, in turn, fueled demand, with the result that the industry continued to expand in the Americas and later elsewhere in the tropical world.
Since the eighteenth century, the rise in the per capita consumption of sugar has been closely associated with industrialization, increased personal income, the use of processed foods, and the consumption of beverages to which people add sugar, such as tea, coffee, and cocoa. In addition, the relatively recent popularity of soft drinks has also expanded the use of sugar. Annual per capita sugar consumption is now highest in its places of production, such as Brazil, Fiji, and Australia, where it exceeds 50 kilograms (kg). Consumption in Cuba has been exceptionally high, exceeding 80 kg per capita around the beginning of the 1990s. Subsequently, consumption has fallen to a still very high 60 kg per person.
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