Skip to main content Accessibility help
×
Hostname: page-component-cd9895bd7-hc48f Total loading time: 0 Render date: 2024-12-23T06:25:07.544Z Has data issue: false hasContentIssue false

21 - Newspapers and the sale of books in the provinces

from III - SERIAL PUBLICATION AND THE TRADE

Published online by Cambridge University Press:  28 September 2010

Michael F. Suarez, SJ
Affiliation:
University of Virginia
Michael L. Turner
Affiliation:
Bodleian Library, Oxford
Get access

Summary

Introduction

The provincial newspaper trade was an entirely new development in the eighteenth century, enabled by the lapse of the Printing Acts in 1695. The London printing trade had made a good recovery after the Great Fire and plague in the 1660s and the capital was overcrowded with printers by the end of the century; the regulations that had attempted to control their numbers and restricted book production to London, Oxbridge and York were no longer in force, and some printers began to think of making a fresh start in the country. Often they returned to towns where they already had family or trade connections. The migration of printers from London was evidently anticipated by an increase in the numbers of booksellers and stationers who serviced the provincial reading and writing market. But the economic reality of London’s traditional dominance in book production, supported by networks to distribute books throughout the country, meant that the new provincial printers could not easily compete on that front. Instead they turned at first to jobbing printing or publishing the occasional local sermon or verse, often combining that with the retail sale of London imprints. The more imaginative, looking for a firmer financial base and steadier employment for their presses, perceived a potential market for locally produced newspapers, and the first provincial papers, the Norwich Post and the Bristol Post-boy, were begun soon after the turn of the century.

Communities in the provinces were long accustomed to reading and hearing newspapers read, for London and continental serials, like books, had always been available to subscribers and their families, friends and customers through the post, along the book-trade networks that radiated from the capital and by means of personal agents. Nevertheless, there was a gap to be filled in the provincial market, for the London papers and newsletters were expensive and scarcely addressed local issues, in either their news or advertising. Country newspaper proprietors were able to capitalize on both the ready availability and the expense of the London papers: they subscribed to several at once to mine them for the latest news – a sort of proto-wire service – at the same time as they drew attention to the fact that in a single relatively inexpensive and locally produced paper the country reader could find the best of the London and continental press. A small section of local news, usually presented in a formulaic fashion, might be included, but more important, the advertisement columns in provincial newspapers developed into a medium for local notices as well as for nationwide campaigns.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2009

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Altick, R. D. 1998 (1957) The English common reader: a social history of the mass reading public, 1800–1900, 2nd edn, Columbus, OH.
Asquith, I. 1978The structure, ownership and control of the press, 1780–1855’, in BoyceCurran, and Wingate, (eds.) 1978.
Barker, H. 1998 Newspapers, politics, and public opinion in late eighteenth-century England, Oxford.
Chalaby, J. K. 1998 The invention of journalism, Basingstoke.
Ellis, K. 1958 The Post Office in the eighteenth century: a study in administrative history, London.
Ferdinand, C. Y. 1997 Benjamin Collins and the provincial newspaper trade in the eighteenth century, Oxford.
Ferdinand, C. Y. 1999Constructing the frameworks of desire: how newspapers sold books in the seventeenth and eighteenth centuries’, in Raymond 1999a –75.
Fergus, J. and Portner, R. 1987Provincial bookselling in eighteenth-century England: the case of John Clay reconsidered’, Studies in Bibliography, 40.Google Scholar
Harris, M. 1987 London newspapers in the age of Walpole: a study of the origins of the modern English press, Rutherford, NJ.
Hatton, E. 1697 The merchant’s magazine: or, trade-man’s treasury, 2nd edn, London.
Kaufman, P. 1964English book clubs and their role in social history’, Libri, 14.Google Scholar
Koss, S. 1981 The rise and fall of the political press in Britain, vol. I: The nineteenth century, London.Google Scholar
Lackington, J. 1792 Memoirs of the first forty-five years of the life of James Lackington, London.
Maxted, I. 1996 Newspaper readership in south west England: an analysis of the ‘Flindell’s Western Luminary’ subscription list of 1815, Exeter.
McCusker, J. J. 1996The role of Antwerp in the emergence of commercial and financial newspapers in early modern Europe’, in La ville et la transmission des valeurs culturelles au bas Moyen Age et aux temps moderne …, Gemeentekrediet van België/Crdit Communal de Belgique, Collection Histoire, 96 –32, Brussels.Google Scholar
McCusker, J. J. 2001a ‘Comparing the purchasing power of money in Great Britain from 1264 to any other year including the present,’ Economic History Services, www.eh.net/hmit/ppowerbp.
McCusker, J. J. 2005The demise of distance: the business press and the origins of the information revolution in the early modern Atlantic world’, American Historical Review, 105.Google Scholar
McKenzie, D. F., and Ross, J. C. (eds.) 1968 A ledger of Charles Ackers, printer of ‘The London Magazine’, Oxford.
Musson, A. E. 1958Newspaper printing in the Industrial Revolution’, English Historical Review n.s., 10.Google Scholar
Nelson, C. and Seccombe, M. 2002The creation of the periodical press, 1660–1695’, in II Morgan, N. and Thomson, R.M. (eds.) The Cambridge history of the book in Britain, vol. II: 1100–1400, Cambridge, 2008 IV.Google Scholar
Newton, D. and Smith, M. 1999 The Stamford Mercury: three centuries of newspaper publishing, Stamford.
Wallace, J. 1869 The history of Blyth, Blyth.
Wiles, R. M. 1957 Serial publication in England before 1750, Cambridge.
Wiles, R. M. 1965 Freshest advices: early provincial newspapers in England, Columbus, OH.

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×