from Part II - Challenging a World of States
Published online by Cambridge University Press: 12 November 2021
The world consumes America. It drinks Coca-Cola and Starbucks coffee; it eats American fast food. McDonald’s has close to 37,000 franchises in more than 120 countries, while Starbucks has around 28,000 shops in 76 countries. Coca-Cola has been the official sponsor of the Olympic Games since 1928. The world also consumes American cultural products: Hollywood’s movie industry has dominated the global market since the 1920s, and American popular music has had a worldwide audience, influencing the production of music everywhere. Because the United States has arguably been the biggest producer of consumer goods in the global marketplace since the early twentieth century, the global distribution and consumption of these products was frequently equated with “Americanization.” The United States’ cultural products, such as film and popular music, followed and often became inextricably entwined with its consumer goods.
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