These are questions the senior editor has asked of his classes at Cornell University and at Heidelberg University (Germany) the last several years. The students are among the best in their respective nations. Almost none of them recognize either name, much less what they contributed to psychology. That’s a shame, because contemporary memory research would look very different, and much the worse, were it not for the influences of Bower and Tulving. The names of earlier greats of the field – Clark Hull, Edwin Guthrie, Edward Tolman, George Kelly, Julian Rotter, Eleanor Gibson, even Edward Titchener (an early Cornell psychologist) – draw similar blank looks from Sternberg’s students. The students know neither who these great psychologists were nor, more importantly, what they contributed to the intellectual history of the field. The students know a few names from the past – Freud, Piaget, Skinner – but often have only rather vague ideas of what these thinkers proposed, as much of what they did is viewed today as “history.”