from Part IV - Reducing Stigma to Promote Mental Health
Published online by Cambridge University Press: 28 July 2022
Self-affirmation theory provides a sophisticated framework to understand individual differences in receptivity to health-risk communication. Health messages are often ineffective because reminders of health risks can create dissonanc, which causes people to react negatively against the perceived threat of the information. Self-affirmation interventions offer a brief and practical means of improving health communication and promoting positive change. The primary purpose of this chapter is to highlight the promise of self-affirmation in understanding and reducing mental health stigma. The chapter aims to provide a theoretical background and practical path forward for researchers and clinicians, public health professionals, mental health activists, and any persons interested in dismantling the negative stereotypes and judgments associated with mental health and seeking professional psychological help. Specifically, the chapter aims to (1) briefly summarize the relationship between mental health stigma and psychotherapy use, (2) describe self-affirmation theory and its applied intervention effects in reducing perceptions of psychological threat across levels of measurement, (3) describe a standardized method of inducing self-affirmation by reflecting on personal values, (4) examine self-affirmation’s extension to mental health stigma and professional help seeking, (5) explore potential underlying mechanisms of change, and (6) suggest future directions for research and practical application.
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