from Part III - Self-Report Measures
Published online by Cambridge University Press: 12 December 2024
Self-report measures are questions that are answered by respondents about themselves. They are essential to researchers and policy-makers; they provide a direct window for researchers and policy-makers to learn what people know, what they do, and how they think about an issue, a person, or an event. This chapter begins with an overview of how people go about answering survey questions. To answer a survey question, respondents must first understand what the question asks. Next, they retrieve relevant information required by the question and integrate it into an estimate or a judgment. Then, they map the estimate or the judgment to one of the response options provided to them. At each stage of this survey response process, respondents could run into problems that would negatively impact the accuracy and completeness of their answers. Lastly, the chapter discusses how the context in which a survey item is asked and the mode of data collection affect self-report measures. The chapter concludes with recommendations on how to improve the quality of self-report measures.
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