Book contents
- The Cambridge Handbook of Psychology and Economic Behaviour
- The Cambridge Handbook of Psychology and Economic Behaviour
- Copyright page
- Dedication
- Contents
- Plates
- Figures
- Tables
- Notes on Contributors
- Introduction
- Part I Theory & Method
- Part II Finance
- Part III Private Sector Consumer Behaviour and the Firm
- 10 Consumption, Income, and Happiness
- 11 Consumers and Households
- 12 An Economic Psychology of the Marketing Firm
- Part IV Public Sector Consumer Behaviour
- Part V Environment
- Part VI Biological Perspectives
- Part VII New Horizons
- Index
- References
12 - An Economic Psychology of the Marketing Firm
from Part III - Private Sector Consumer Behaviour and the Firm
Published online by Cambridge University Press: 01 February 2018
Edited by
Book contents
- The Cambridge Handbook of Psychology and Economic Behaviour
- The Cambridge Handbook of Psychology and Economic Behaviour
- Copyright page
- Dedication
- Contents
- Plates
- Figures
- Tables
- Notes on Contributors
- Introduction
- Part I Theory & Method
- Part II Finance
- Part III Private Sector Consumer Behaviour and the Firm
- 10 Consumption, Income, and Happiness
- 11 Consumers and Households
- 12 An Economic Psychology of the Marketing Firm
- Part IV Public Sector Consumer Behaviour
- Part V Environment
- Part VI Biological Perspectives
- Part VII New Horizons
- Index
- References
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- Information
- The Cambridge Handbook of Psychology and Economic Behaviour , pp. 365 - 402Publisher: Cambridge University PressPrint publication year: 2018
References
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