Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- 1 The Purchase Funnel and Litigation
- 2 Implications of the Consumer Journey to Traditional Consumer Surveys for Litigation
- 3 “They Ruined Popcorn”
- 4 Valuation of Personal Data
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- References
3 - “They Ruined Popcorn”
On the Costs and Benefits of Mandatory Labels
from Part I - Understanding Consumer Behavior
Published online by Cambridge University Press: 29 June 2023
Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- 1 The Purchase Funnel and Litigation
- 2 Implications of the Consumer Journey to Traditional Consumer Surveys for Litigation
- 3 “They Ruined Popcorn”
- 4 Valuation of Personal Data
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- References
Summary
When should government mandate labels? When would mandatory labels have desirable consequences for social welfare? How can those consequences be measured? When would labels do more good than harm?
- Type
- Chapter
- Information
- The Cambridge Handbook of Marketing and the Law , pp. 63 - 77Publisher: Cambridge University PressPrint publication year: 2023
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