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24 - Intercultural Aspects of Business Communication

from Part IV - Intercultural Pragmatics in Different Types of Communication

Published online by Cambridge University Press:  29 September 2022

By
Ping Liu
Edited by
Istvan Kecskes
Istvan Kecskes
Affiliation:
State University of New York, Albany
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Summary

Business communication is becoming increasingly intercultural and much more complex in the face of the globalized business arena and workforce diversity (Varner, 2000; Yuan, 1997; Zaidman, 2001). This trend has highlighted the need for understanding the role of culture and language use in business communication. It deserves a close look at how people from different linguacultural backgrounds come into contact and achieve successful interaction with one another in business communication. This chapter aims to survey the research on business communication and discuss its various aspects to help us better understand business communication from an intercultural pragmatics perspective. It consists of three sections after a general introduction and before a conclusion: (1) business communication and culture; (2) major business communication genres (i.e. business meetings, call center exchanges, emails and social media platforms); (3) main research areas and topics.

Keywords

business communicationworkplace discourseprofessional featuresorganizational exchanges
Type
Chapter
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The Cambridge Handbook of Intercultural Pragmatics , pp. 612 - 651
Publisher: Cambridge University Press
Print publication year: 2022

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