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10 - Common Ground in Linguistic Theory and Internet Pragmatics: Forms of Dynamic Multicultural Interaction

from Part II - Key Issues in Intercultural Pragmatics Research

Published online by Cambridge University Press:  29 September 2022

By
Elke Diedrichsen
Edited by
Istvan Kecskes
Istvan Kecskes
Affiliation:
State University of New York, Albany
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Summary

The notion of common ground entails that prior to a conversation, mutually shared knowledge is available to interlocutors by virtue of the situational context or a shared cultural background. Within linguistic pragmatic theories, recipient design is a determining factor for cooperation in interaction. The socio-cognitive approach to communicative interaction acknowledges the importance of cooperation and common ground but maintains that interlocutors tend to adhere to their individual background knowledge and experience for production and comprehension. The shared knowledge base may therefore not be fully available prior to the exchange but, rather, established dynamically and interactively in the course of the conversation. Discussing internet memes, it will be shown that stable core common ground and dynamic emergent common ground are fundamental assets for the description of contemporary and future phenomena in digital communication. I will argue that internet memes represent a kind of communication where emergent common ground is aspired to rather than resorted to as an emergency solution when core common ground is lacking.

Keywords

internet pragmaticsintercultural memeshumoremergent common groundshared common groundcore common groundcultural backgroundpragmatic competence
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Chapter
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The Cambridge Handbook of Intercultural Pragmatics , pp. 245 - 273
Publisher: Cambridge University Press
Print publication year: 2022

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References

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