Book contents
- The Cambridge Handbook of Intercultural Communication
- Cambridge Handbooks in Language and Linguistics
- The Cambridge Handbook of Intercultural Communication
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction
- Part I Introducing Intercultural Communication
- Part II Theoretical Approaches
- Part III Methods
- Part IV Application
- 22 Intercultural Communication in the Context of the Hypermobility of the School Population in and out of Europe
- 23 Culture and Management
- 24 Language and Othering in Contemporary Europe
- 25 Black British Writing
- 26 Cultural Encounters in Contemporary Latin American Cinema
- 27 Religion and Intercultural Communication
- 28 Irish–English Cultural Encounters in the Diaspora
- 29 Intercultural Dimensions in Academic Mobility
- Part V Assessment
- Index
- References
23 - Culture and Management
from Part IV - Application
Published online by Cambridge University Press: 18 February 2020
- The Cambridge Handbook of Intercultural Communication
- Cambridge Handbooks in Language and Linguistics
- The Cambridge Handbook of Intercultural Communication
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction
- Part I Introducing Intercultural Communication
- Part II Theoretical Approaches
- Part III Methods
- Part IV Application
- 22 Intercultural Communication in the Context of the Hypermobility of the School Population in and out of Europe
- 23 Culture and Management
- 24 Language and Othering in Contemporary Europe
- 25 Black British Writing
- 26 Cultural Encounters in Contemporary Latin American Cinema
- 27 Religion and Intercultural Communication
- 28 Irish–English Cultural Encounters in the Diaspora
- 29 Intercultural Dimensions in Academic Mobility
- Part V Assessment
- Index
- References
Summary
Marie-Thérèse Claes’s chapter examines the impact of positivist theories in intercultural management and proposes three further positions that hold a scientific view of culture, making a distinction between emic and etic approaches. In particular, this chapter suggests a move from positivist to interpretive, postmodern and critical approaches, all of which are illustrated with examples.
Keywords
- Type
- Chapter
- Information
- The Cambridge Handbook of Intercultural Communication , pp. 383 - 395Publisher: Cambridge University PressPrint publication year: 2020