Book contents
- The Cambridge Handbook of Intellectual Property and Social Justice
- The Cambridge Handbook of Intellectual Property and Social Justice
- Copyright page
- Dedication
- Contents
- About the Contributors
- Foreword
- Prolusion: What Is Intellectual Property (And Why Should You Care About It Anyway?) – A Layperson’s Guide to Intellectual Property Law
- Introduction: Intellectual Property Social Justice Theory: History, Development, and Description
- Part I IP Social Justice Foundations
- Part II IP Social Justice in Major Intellectual Property Domains
- 4 People Are the Lifeblood of Innovation
- 5 Copyright and the Interdependent Relationship Between Social Utility and Social Justice
- 6 Trademarks, Legal Remedies, and Social Injustices
- 7 Trade Secrets from an Intellectual Property Social Justice Perspective
- 8 Tattoo Use: What Does the Right of Publicity Have to Do With Social Justice?
- Part III IP Social Justice: Historical Perspectives
- Part IV IP Social Justice in the Political Economy: Engaging Activism; Achieving Change
- Part V IP Social Justice in the Information Age
- Part VI Intellectual Property Social Justice in Global Perspective: Issues in Gender and Development Disparity
- Part VII IP Social Justice: The Future of the Global IP Ecosystem
8 - Tattoo Use: What Does the Right of Publicity Have to Do With Social Justice?
from Part II - IP Social Justice in Major Intellectual Property Domains
Published online by Cambridge University Press: 04 January 2024
- The Cambridge Handbook of Intellectual Property and Social Justice
- The Cambridge Handbook of Intellectual Property and Social Justice
- Copyright page
- Dedication
- Contents
- About the Contributors
- Foreword
- Prolusion: What Is Intellectual Property (And Why Should You Care About It Anyway?) – A Layperson’s Guide to Intellectual Property Law
- Introduction: Intellectual Property Social Justice Theory: History, Development, and Description
- Part I IP Social Justice Foundations
- Part II IP Social Justice in Major Intellectual Property Domains
- 4 People Are the Lifeblood of Innovation
- 5 Copyright and the Interdependent Relationship Between Social Utility and Social Justice
- 6 Trademarks, Legal Remedies, and Social Injustices
- 7 Trade Secrets from an Intellectual Property Social Justice Perspective
- 8 Tattoo Use: What Does the Right of Publicity Have to Do With Social Justice?
- Part III IP Social Justice: Historical Perspectives
- Part IV IP Social Justice in the Political Economy: Engaging Activism; Achieving Change
- Part V IP Social Justice in the Information Age
- Part VI Intellectual Property Social Justice in Global Perspective: Issues in Gender and Development Disparity
- Part VII IP Social Justice: The Future of the Global IP Ecosystem
Summary
As early as 1996, when bearing multiple tattoos was less common among celebrities and athletes, a famous tattoo bearer filed an intellectual property lawsuit to protect against the commercially exploitative use of his tattoos by a third party. Dennis Rodman, “a well-known, extremely successful and hugely popular professional basketball player” in the National Basketball Association (NBA), sought to prevent T-shirt manufacturer Fanatix Apparel, Inc. from making and selling the “Dennis Rodman Tattoo T-Shirt.”2 The long-sleeved T-shirt bore replicas of 10 of Rodman’s tattoos in the same locations as the tattoos on his body.
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- Publisher: Cambridge University PressPrint publication year: 2024