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13 - Virtual Worlds through Virtual Reality and Augmented Reality

from Part II - Technologies in Cyber Behavior

Published online by Cambridge University Press:  06 December 2024

By
Karolina Małagocka ,
Grzegorz Mazurek  and
Andreas Kaplan
Edited by
Zheng Yan
Zheng Yan
Affiliation:
University at Albany, State University of New York
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Summary

1 Introduction

2 The Reality–Virtuality Continuum

3 From Telepresence to Human Pacman: Early Scholars’ View on Virtual Worlds

4 Consumer Engagement and Consumption Characteristic: Current View on Virtual Worlds

5 How and Who Runs the Virtual Worlds: Suggestions for Further Research

6 Conclusion

Keywords

virtual worldsvirtual realityaugmented realitymixed realityv-commercevirtual experiencevirtual presenceexperimental marketing
Type
Chapter
Information
The Cambridge Handbook of Cyber Behavior , pp. 381 - 403
Publisher: Cambridge University Press
Print publication year: 2023

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