Book contents
- The Cambridge Handbook of Consumer Psychology
- Cambridge Handbooks in Psychology
- The Cambridge Handbook of Consumer Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- 1 Consumer Psychology of Individuals
- 2 Consumer Psychology of Groups and Society
- 10 Interpersonal Influences in Consumer Psychology
- 11 The Psychology of Consumer Social Hierarchy and Rank Signaling
- 12 Political Ideology and Consumer Psychology
- 13 Religion and Consumer Psychology
- 14 The Psychology of Consumer Dignity
- 15 The Psychology of Shared Consumption
- 16 The Psychology of Access-Based Consumption
- 17 Word-of-Mouth and Consumer Psychology
- 18 Consumer Culture
- 3 Methods for Understanding Consumer Psychology
- Index
- References
18 - Consumer Culture
from 2 - Consumer Psychology of Groups and Society
Published online by Cambridge University Press: 30 March 2023
By
Book contents
- The Cambridge Handbook of Consumer Psychology
- Cambridge Handbooks in Psychology
- The Cambridge Handbook of Consumer Psychology
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Introduction
- 1 Consumer Psychology of Individuals
- 2 Consumer Psychology of Groups and Society
- 10 Interpersonal Influences in Consumer Psychology
- 11 The Psychology of Consumer Social Hierarchy and Rank Signaling
- 12 Political Ideology and Consumer Psychology
- 13 Religion and Consumer Psychology
- 14 The Psychology of Consumer Dignity
- 15 The Psychology of Shared Consumption
- 16 The Psychology of Access-Based Consumption
- 17 Word-of-Mouth and Consumer Psychology
- 18 Consumer Culture
- 3 Methods for Understanding Consumer Psychology
- Index
- References
Summary
Contemporary consumer researchers are increasingly faced with studying and understanding complex market and consumption phenomena impacting not just a sole individual or household, but whole communities, countries, and societies. These intricate phenomena cannot be understood through positivist experimental approaches conducted in a lab, but rather using qualitative research methods and a broader sociocultural lens. This chapter provides a concise and synthesizing overview of the developments in consumer culture research from the last decade. Specifically, it first unpacks the role of consumer identities, emotions, communities, technology, brands, politics, time, and space in consumer culture. Next, it discusses the qualitative methods typically utilized to conduct this type of research. Finally, it concludes with specific future directions for scholars interested in pursuing consumer culture research.
Keywords
- Type
- Chapter
- Information
- The Cambridge Handbook of Consumer Psychology , pp. 500 - 528Publisher: Cambridge University PressPrint publication year: 2023
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