Book contents
- The Cambridge Handbook of Algorithmic Price Personalization and the Law
- The Cambridge Handbook of Algorithmic Price Personalization and the Law
- Copyright page
- Contents
- Figures and Tables
- Contributors
- Introduction
- Part I Understanding the Phenomenon
- Part II EU Law Perspectives on Price Personalization
- Part III Beyond the European Union
- Index
Introduction
Algorithmic Price Personalization: From Laesio Enormis to Laesio Algorithmica?
Published online by Cambridge University Press: 20 March 2025
- The Cambridge Handbook of Algorithmic Price Personalization and the Law
- The Cambridge Handbook of Algorithmic Price Personalization and the Law
- Copyright page
- Contents
- Figures and Tables
- Contributors
- Introduction
- Part I Understanding the Phenomenon
- Part II EU Law Perspectives on Price Personalization
- Part III Beyond the European Union
- Index
Summary
Of the many concerns triggered by the rapid growth of digital commerce and the expansion of the data-based economy, price personalization occupies a prominent yet peculiar position. For many firms, the availability of big data and refined algorithmic tools has opened unprecedented avenues to learn about consumers’ financial and personal standing, market preferences, and transactional behaviour patterns. Building on these insights, firms have (at least to some degree) obtained an ability to make behavioural predictions about the future conduct of their clients, including their interest in a particular assortment of products, responsiveness to certain forms of advertising, and – not least importantly – their willingness to pay a certain price.
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- Information
- Publisher: Cambridge University PressPrint publication year: 2025