Book contents
- The Cambridge Handbook of AI and Consumer Law
- The Cambridge Handbook of AI and Consumer Law
- Copyright page
- Contents
- Detailed Contents
- Contributors
- Preface
- Statement
- Part I Rise of AI Consumer Markets
- Part II Consumer Choice
- Part III Liability
- 8 AI and Smart Consumer Contracts
- 9 AI, Consumers and Tort Law
- 10 Liability for Autonomous Systems
- 11 Protected by Design
- Part IV Harm
- Part V Application and Regulation of AI
11 - Protected by Design
The Case of Personalised Advertising
from Part III - Liability
Published online by Cambridge University Press: 21 October 2024
Book contents
- The Cambridge Handbook of AI and Consumer Law
- The Cambridge Handbook of AI and Consumer Law
- Copyright page
- Contents
- Detailed Contents
- Contributors
- Preface
- Statement
- Part I Rise of AI Consumer Markets
- Part II Consumer Choice
- Part III Liability
- 8 AI and Smart Consumer Contracts
- 9 AI, Consumers and Tort Law
- 10 Liability for Autonomous Systems
- 11 Protected by Design
- Part IV Harm
- Part V Application and Regulation of AI
Summary
The chapter argues that to create consumer trust requires technologically neutral rules of consumer and data protection law. The limited impact of the established rules on digital markets raises the question about the need for reform. The chapter focuses on personalised advertising as our case study. Regulation by design is the best method of weaker parties.
Keywords
- Type
- Chapter
- Information
- The Cambridge Handbook of AI and Consumer LawComparative Perspectives, pp. 147 - 160Publisher: Cambridge University PressPrint publication year: 2024