Public memory denotes how groups recall the past and how those ideas take shape, evolve, and prompt differences or agreement about history’s events and actors. Examining first ladies through their tenures in office, memoirs, interviews, historic sites, and memorials often reveal how they wanted to be remembered. Biographies, dramatic films, documentaries, and historical fiction about them can determine how presidential wives’ legacies are preserved or morph in the public psyche over time. Siena College Research Institute’s scholar polls and Ranker online surveys rate first ladies among historians and the general public. This chapter applies such evidence to first ladies Abigail Adams, Dolley Madison, Mary Lincoln, Edith Wilson, Eleanor Roosevelt, Mamie Eisenhower, Jacqueline Kennedy, Betty Ford, Rosalynn Carter, Nancy Reagan, and Barbara Bush. Each exemplifies a variety of legacies—both positive and negative—and reflects how memorializations and public memories evolve.