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Korea’s Moment in the Limelight
Published online by Cambridge University Press: 02 March 2023
Vibrant colors, swaggering idols, and enthralled arena. Constellations of fans who exude transformative energy that buoys the brilliance of the moment. Jovial melodies on heart-racing tracks. Hooks that rush straight to your memory. A shining light has been illuminating the K-pop stage since the dawn of the millennium. What started out as a local craze has now become a truly global phenomenon. The interest in various K-pop bands and their prolific performances has only intensified over the years. What magnetic forces are at work to elate the worldwide fan community and heighten the splendor of the constantly evolving scene called K-pop?
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