“The psyche consists essentially of images.” (Jung, 1926, CW 8, p.325) / “A psychic entity can be a conscious content, that is it can be represented, only if it has the quality of an image.” (Jung, 1926, CW 8, p.322) / Central to all the basic functions of the personality is the process of mental imaging. Without imaging, self-consciousness, speaking, writing, remembering, dreaming, art, culture - essentially what we call the human condition - would be impossible. Depth psychology developed out of the struggle to understand the process of imaging (e.g. dreams, associations, memories, and fantasies) and the role it plays in personality formation and the development of psychopathology. In attempting to account for the structuring of mental images and their effect on the personality, both Freud and Jung opted for some form of “universal.” Freud posited the existence of phylogenetic “schemata,” the Oedipus complex and its world of desire, whereas Jung opted for “archetypes.” While both subscribe to universals, the difference between the two theories resides in the particular originary principle each adopted. Where Freud initiates his theoretical perspective by postulating a world of desire (eros) prior to any kind of experience, Jung's originary principle is the world of images. Image is the world in which experience unfolds. Image constitutes experience. Image is psyche. For Jung the world of psychic reality is not a world of things. Neither is it a world of being. It is a world of image-as-such.