Latinists are accustomed to measuring Homer’s presence in Rome by his impact on Roman poetry. Epic looms largest in this regard, but most poetic genres can be regarded to some extent as derivatives of Homer. And even outside of poetry, Homer’s impact on Latin letters is not small. But the reception of Homer by Roman culture is a very widespread phenomenon that is hardly confined to literature. Homerising literature in Latin needs to be understood as part of a much broader and more pervasive Homeric presence in material culture and social practice. Abundant evidence from the material and social spheres shows that elite Romans lived in a world pervaded by Homer, and would have done whether Roman poets had interested themselves in Homer or not. That the poets did so should be regarded as an outgrowth of material and social considerations rather than as their source. This is not to challenge traditional ideas about the importance of literary-historical engagements with Homer by Livius Andronicus, Ennius, Virgil and others. Such ideas have been voiced many times, and each of these important authors is in his own way justified to claim the title of 'the Roman Homer'. But habitual celebration of poetic achievement without due attention to the broader cultural milieu in which the poets worked has produced a very partial picture of Homer’s presence throughout Roman culture. Accordingly, in part one of this essay I will survey the nonliterary presence of Homer in Rome and elsewhere in Italy as a context for understanding Homeric elements in the realm of Roman literature. In the second half of the essay, I will proceed to literary evidence, but will focus on those aspects that look to the circulation of Homer in Roman social life, again as a context for more belletristic performances of Homer. In following this procedure, I do not mean to give short shrift to such monuments of Homeric culture as Ennius' Annales and Virgil’s Aeneid. Rather, I hope to redress an imbalance between the use of literary and nonliterary evidence in assessing Homer’s impact at Rome.