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5 - Digital Platforms and Ecosystems

Published online by Cambridge University Press:  02 May 2024

Chander Velu
Chander Velu
Affiliation:
University of Cambridge
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Summary

Why are digital platforms becoming ubiquitous and what are the business model implications? This chapter examines the benefits and challenges inherent in managing platform-based business models. It introduces the concept of layered modular architecture (LMA) and how platform business models evolve over time. In addition, the chapter discusses the strategic issues of managing platforms within a business-to-consumer (B2C), compared to a business-to-business (B2B), setting.

Type
Chapter
Information
Business Model Innovation
A Blueprint for Strategic Change
 , pp. 111 - 137
Publisher: Cambridge University Press
Print publication year: 2024

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