In this chapter, Dr Roisin Mooney, an academic researcher and fitness model, interviews James Hollingshead, a professional bodybuilder, about his experiences and perceptions of the bodybuilding industry in relation to exercise addiction. Many people engage in weightlifting and bodybuilding as a hobby, or as part of a healthy lifestyle, and then make the transition to semi-professional or professional status. The popularity of bodybuilding is continually growing, offering an opportunity to combine an activity one is passionate about with a seemingly glamorous lifestyle, company sponsorship, and the opportunity to inspire others. The rise of social media has further increased its appeal, and has the potential to positively reinforce engagement with unhealthy extremes of behaviour. In a fast-paced society, people frequently look for short cuts to professional status, including the use of steroids and/or excessive exercising. Better governance is needed to enable amateur and professional bodybuilders to maintain a balanced and healthy lifestyle.