Bitch lurked in the English language for centuries, but then it emerged as an everyday word. Why? Bitch changed along with the changing social roles of women during the nineteenth and twentieth centuries. By the mid 1900s, the use of bitch had exploded; its meteoric rise was a backlash against feminism. In response it was reclaimed by feminists – to some extent, that is. In modern times, bitch is still an insult for a woman who is considered to be unpleasant, disagreeable, or malicious. But in the word’s evolution it has also come to mean a woman who is revered (or reviled) as tough, strong, and assertive. For better or for worse, bitch is interwoven with the history of feminism. It is a word that represents both feminism and anti-feminism at the same time.