Book contents
- Big-Time Sports in American Universities
- Big-Time Sports in American Universities
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface to the Second Edition
- Preface
- Glossary of Abbreviations and Terms
- Part One Commercial Sports as a University Function
- Part Two The Uses of Big-Time College Sports
- Four Consumer Good
- Five Commercial Enterprise
- Six Life of the Party
- Seven Institution Builder
- Eight Identity
- Part Three Reckoning
- Appendix
- References
- Index
Four - Consumer Good
from Part Two - The Uses of Big-Time College Sports
Published online by Cambridge University Press: 05 January 2019
- Big-Time Sports in American Universities
- Big-Time Sports in American Universities
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface to the Second Edition
- Preface
- Glossary of Abbreviations and Terms
- Part One Commercial Sports as a University Function
- Part Two The Uses of Big-Time College Sports
- Four Consumer Good
- Five Commercial Enterprise
- Six Life of the Party
- Seven Institution Builder
- Eight Identity
- Part Three Reckoning
- Appendix
- References
- Index
Summary
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- Chapter
- Information
- Big-Time Sports in American Universities , pp. 89 - 114Publisher: Cambridge University PressPrint publication year: 2019