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9 - One Size Does Not Fit All

Behavioural Interventions to Promote Vaccination

from Part I - Evidence from Experiments and Behavioural Insights

Published online by Cambridge University Press:  aN Invalid Date NaN

By
Ilana Brody ,
Silvia Saccardo  and
Hengchen Dai
Edited by
Joan Costa-Font  and
Matteo M. Galizzi
Joan Costa-Font
Affiliation:
London School of Economics and Political Science
Matteo M. Galizzi
Affiliation:
London School of Economics and Political Science
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Summary

In this chapter, we first review factors that may either produce vaccine hesitancy or lead people with favourable attitudes towards a vaccine to not get vaccinated soon enough. Then we propose behavioural science strategies for tackling these barriers to vaccine uptake and demonstrate that effective solutions vary based on individuals’ existing motivation to get vaccinated. This chapter ultimately seeks to synthesise behavioural science insights about promoting vaccinations and to highlight that aligning the intervention to the cause of individuals’ vaccination problem is key for effectively moving the needle for everyone.

Keywords

vaccinationsrisk communicationnudges
Type
Chapter
Information
Behavioural Economics and Policy for Pandemics
Insights from Responses to COVID-19
 , pp. 148 - 190
Publisher: Cambridge University Press
Print publication year: 2024

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