The chapter introduces the idea of creative intuition and interpretation before summarising the book's contents. At the heart of this book is the idea of comparative intuition. People in general, and social scientists in particular, are engaged in ‘constant comparison’. Comparison is what enables us to make sense of events as they unfold across time and space. Interpretive research offers a distinctive approach to the comparative intuition because it consciously offers interpretations of interpretations. This chapter has five substantive sections. First, we outline our basic argument for a consciously and explicitly comparative interpretive approach. Second, we provide a brief summary of the interpretive approach. Third, we seek to justify the rigour and sensitivity of a comparative interpretive orientation. Fourth, we foreshadow in greater depth the structure of the book and detail of its component chapters. Finally, we provide guidance for readers on how to use the book, and in particular on how to combine its insights with those stemming from canonical texts in the field.