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Chapter 7 - Preparing for ‘Operation London’

Published online by Cambridge University Press:  05 July 2013

Jason D. Ensor
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Summary

After years of pretty hard battling it seems now that the opportunity has arrived for some (I don't say all) Australian books to sell in respectable numbers in England.

A lot too much has been made of … the British Market Agreement [and it] has got to the stage of being blamed for all the ills of the book trade. It has been dragged out of shape in a most disgraceful manner. In fact it amuses me to wonder, now that there is no British Market Agreement, what are they [Australian publishers and booksellers] going to blame the troubles of the book trade on to, because they are not going to stop.

The Hand that Signed the Agreement

On the back of stronger sales in 1952, January would not be a propitious start to 1953 for the London office. Due to a fire which turned the old storeroom into a ‘horrid cavern’ and the backyard into a ‘ghastly heap of half burnt and soaking books’, the present attempts to break into Britain's ‘fiercely contested market’ with Angus & Robertson's titles was set back by £4,888 in damaged stock. Although the branch had over-reached its 1952 target of £12,000 by a thousand pounds sterling, the first quarter of 1953 would be very quiet commercially while the office waited for resupplies from Sydney.

Type
Chapter
Information
Angus & Robertson and the British Trade in Australian Books, 1930–1970
The Getting of Bookselling Wisdom
 , pp. 83 - 90
Publisher: Anthem Press
Print publication year: 2012

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