Book contents
- Frontmatter
- Contents
- Dramatis Personae
- Preface
- Acknowledgements
- Chapter 1 The Company that Loved Australian Books
- Chapter 2 The Overseas Books in Australian Publishing History
- Chapter 3 Triangles of Publishing and Other Stories
- Chapter 4 The World is Made of Paper Restrictions
- Chapter 5 The First Salesman in London
- Chapter 6 The Getting of Bookselling Wisdom
- Chapter 7 Preparing for ‘Operation London’
- Chapter 8 The Shiralee in the North
- Chapter 9 A Commercial and Cultural Relationship
- Chapter 10 Tomorrow, When London Publishing Ended
- Chapter 11 A House is Rebuilt
- Chapter 12 The Hidden Parts of Publishing Fortune
- Chapter 13 Learning from a Distance
- Figures and Tables
- Notes
- Bibliography
- Index
Chapter 5 - The First Salesman in London
Published online by Cambridge University Press: 05 July 2013
- Frontmatter
- Contents
- Dramatis Personae
- Preface
- Acknowledgements
- Chapter 1 The Company that Loved Australian Books
- Chapter 2 The Overseas Books in Australian Publishing History
- Chapter 3 Triangles of Publishing and Other Stories
- Chapter 4 The World is Made of Paper Restrictions
- Chapter 5 The First Salesman in London
- Chapter 6 The Getting of Bookselling Wisdom
- Chapter 7 Preparing for ‘Operation London’
- Chapter 8 The Shiralee in the North
- Chapter 9 A Commercial and Cultural Relationship
- Chapter 10 Tomorrow, When London Publishing Ended
- Chapter 11 A House is Rebuilt
- Chapter 12 The Hidden Parts of Publishing Fortune
- Chapter 13 Learning from a Distance
- Figures and Tables
- Notes
- Bibliography
- Index
Summary
We had become convinced, as we still are, that the best way of selling Australian books in the U.K. is … to become, in effect, a small British publisher.
Through the activities of one travelling salesman named Bernard Robinson, Angus & Robertson was to learn that overseas branches could not forever remain independent of local book trade politics. In late February 1950, George Ferguson notified Hector MacQuarrie that the long-overdue catalogue of Angus & Robertson's titles was nearing completion and would soon be on its way to London. Though in actuality the catalogue would not be at the proof stage until July, the pressure increased for MacQuarrie to have salesmen ready to cover London, Scotland and the English provinces. So too to have regular advertisements – ‘as attractive as those of, say, Faber, Chatto or Jonathan Cape’ – start appearing in the Bookseller in order to ‘prepare the way for … travellers’.
Angus & Robertson was very enthusiastic about the cargo of books in transit and produced circulars for display in the Bank of New South Wales, located in the West End of London, and also for the Australia House on The Strand, London. But while Angus & Robertson's London office was ‘enjoying considerable success in the London area’, it had ‘little to speak of outside the metropolitan area’.
- Type
- Chapter
- Information
- Angus & Robertson and the British Trade in Australian Books, 1930–1970The Getting of Bookselling Wisdom, pp. 63 - 70Publisher: Anthem PressPrint publication year: 2012