The chapter analyzes how Don DeLillo’s novel Mao II critically refracts TV’s immediacy effects to explore the cultural function that literature performs within the increasingly commodified market dynamics of mass media communication. The chapter argues that DeLillo accomplishes a paradoxical feat: he tells the story of a retrograde writer who loses his life in a futile attempt to resist the commercialization of his work; yet DeLillo suffuses this allegorical tale about the death of an author in the age of mass media and consumer culture with detailed ekphrastic descriptions of TV news footage, photographs, and pop art that ultimately confirm the capacity of literature to respond in innovative ways to the predominance of visual media, the misapprehension of televisual images as real, and the increasing commodification of literature and art. Published as American culture was turning digital, the novel provides an apt terminus for my study of how American writers reworked the immediacy effects of analog new visual media to renew literary culture.