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1 - ‘True and Principal Uses’: The Role and Regulation of Alehouses

Published online by Cambridge University Press:  28 February 2023

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Summary

John Noyes was a prominent figure in the early-seventeenth-century economic and political spheres of the Wiltshire town of Calne. He was a clothier – a trader in the town’s main commodity, woollen cloth – and served as a Member of Parliament for the borough in 1604, and between 1599 and 1630 was several times Burgess Steward, the chief executive of the town’s corporation. In 1612, he took his turn to act as town constable, a role that made him responsible for the keeping of the peace. Here, like so many of the office-holders in the towns and villages of early-seventeenth-century England, Noyes perceived the main impediment to his task to be the disorder emanating from local alehouses. At the meeting of the Wiltshire quarter sessions in April 1612, the court responsible for issuing and revoking alehouse licenses, Noyes and his fellow constable John Killinge made a plea to their superiors, the county magistrates, for assistance in subduing these noisome institutions:

We desyre to have the nomber of Alehowses to be diminished in the Towne of Calne for they doe all brewe a[nd] vie who maye brewe the strongest Ale and thither do resorte all the great drinkers bothe of the Towne and Countrie to spende theyer tyme in idleness and theyer monie in excessivie drinkinge.

The challenge of policing the town’s alehouses was made more acute by an uncooperative disposition on the part of their patrons, who

Beinge partly drunke and halfe mad, no officer can well iudge whether they be drunke yea or no, and therefore can not punishe [them] according to the Lawe, and all me[n] for the most p[ar]te love these cupp companions so well, that no man will take uppon him to be a sworne witnes against any drunkard.

The suggested remedy was to target ale-sellers, and request them to lower the strength of their offerings:

It were greatly to be wisshed that all Ale sellers might be compelled to make theyer Ale a great deale smaller and to sell a full Quart for a pennie, otherwise this sinne of drunkennes will never be avoyded men are so bewitched w[i]th the sweetness of stronge Lycoure.

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Publisher: Boydell & Brewer
Print publication year: 2014

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