Book contents
- Adventures in Childhood
- Cambridge Intellectual Property and Information Law
- Adventures in Childhood
- Copyright page
- Contents
- Figures
- Acknowledgements
- Abbreviations
- Introduction
- 1 Commercialisation and the Innocent Child
- 2 Books, Toy Books and the Artfulness of Consumption
- 3 Instructions for a Successful Boy
- 4 Animated Properties
- 5 Licensing Gone Wrong
- 6 The Rise of Merchandising Agencies
- 7 Troubles at the British Broadcasting Corporation
- Conclusion: Unsuitable for Children
- Index
- Cambridge Intellectual Property and Information Law
Introduction
Published online by Cambridge University Press: 30 June 2022
Book contents
- Adventures in Childhood
- Cambridge Intellectual Property and Information Law
- Adventures in Childhood
- Copyright page
- Contents
- Figures
- Acknowledgements
- Abbreviations
- Introduction
- 1 Commercialisation and the Innocent Child
- 2 Books, Toy Books and the Artfulness of Consumption
- 3 Instructions for a Successful Boy
- 4 Animated Properties
- 5 Licensing Gone Wrong
- 6 The Rise of Merchandising Agencies
- 7 Troubles at the British Broadcasting Corporation
- Conclusion: Unsuitable for Children
- Index
- Cambridge Intellectual Property and Information Law
Summary
Children play, learn and grow immersed in a commercialised world where distinctive toys and character merchandise cater for special occasions, idle moments, training for adulthood or just for the sake of making the mundane more enjoyable. Unsurprisingly, many intellectual property cases today centre around the intangible rights claimed over toy helmets, juvenile T-shirts, or ride-on kids’ suitcases, as there is a profitable industry based on children’s entertainment and their special attachment to the commodities associated with that entertainment.
- Type
- Chapter
- Information
- Adventures in ChildhoodIntellectual Property, Imagination and the Business of Play, pp. 1 - 10Publisher: Cambridge University PressPrint publication year: 2022