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Chapter 5 - The Impact of Past Experience and Past Behavior on Attitudes and Behavior

from Part III - Influences of the Past and the Situation

Published online by Cambridge University Press:  21 January 2021

Dolores Albarracín
Dolores Albarracín
Affiliation:
University of Illinois, Urbana-Champaign
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Summary

Chaapter 5 covers the impact of experience and past behavior on attitude and behavior change. In addition to experience, the influence of past behavior can be due to biased scanning, cognitive dissonance, and self-perception. Biased scanning entails forming attitudes on the basis of thoughts about specific information associated with the behavior. Cognitive dissonance entails a conflict between one’s attitude and one’s behavior and can lead to changing the attitude to resolve the inconsistency. Self-perception theory entails inferring one’s attitude from a past behavior that is salient at the time. These processes and supporting researach are described.

Keywords

past behaviorexperiencemindsethabitintentionskills trainingmodelingsocial modelmimicrysocial mediaavatarssocial cognitioncommunication
Type
Chapter
Information
Action and Inaction in a Social World
Predicting and Changing Attitudes and Behavior
 , pp. 129 - 157
Publisher: Cambridge University Press
Print publication year: 2021

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