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from Part IV - The Impact of Persuasive Communications and Behavioral Interventions
Published online by Cambridge University Press: 21 January 2021
Chapter 9 discusses how messages designed with the intent of influencing behavior and behavioral interventions are successful when they influence factors in the person and the situation that ultimately make those programs actionable. Actionability is the probability that the message or intervention communicates or enables performance of behavioral recommendations . First, a message or behavioral intervention can stimulate the cognitive, motivational, or behavioral processes that ultimately make the individual perform the recommended behavior. Second, it can promote behavioral recommendations that fit within the world in which potential actors live. These factors and relevant data are discussed.
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