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8 - Media Delivery

Published online by Cambridge University Press:  30 March 2023

Jean Chalaby
Affiliation:
City University London
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Summary

This chapter covers the value-adding segments of television GVC’s media delivery phase. Media delivery begins when the final production master has been approved and the programme is ready to be distributed to audiences via various channels and platforms. The segments are: publication, transmission, and reception. The chapter argues that broadcasters had been in charge of the full transmission process of tasks deemed core to their business. Today, media delivery is externalised to the market and devolved to a network of suppliers that collaborate along the value chain. While some suppliers work solely for the media and entertainment sector, some are no ordinary firm, but tech giants that have developed deep global capabilities and can leverage an unprecedented infrastructure to deliver content to and from (almost) any location in the world. They gain further leverage by being cross-sectoral, serving clients across multiple industries. The chapter identifies these global (or transnational first-tier suppliers) and analyses their key features.

Type
Chapter
Information
Television in the Streaming Era
The Global Shift
, pp. 120 - 142
Publisher: Cambridge University Press
Print publication year: 2023

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  • Media Delivery
  • Jean Chalaby, City University London
  • Book: Television in the Streaming Era
  • Online publication: 30 March 2023
  • Chapter DOI: https://doi.org/10.1017/9781009199285.009
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To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Media Delivery
  • Jean Chalaby, City University London
  • Book: Television in the Streaming Era
  • Online publication: 30 March 2023
  • Chapter DOI: https://doi.org/10.1017/9781009199285.009
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Media Delivery
  • Jean Chalaby, City University London
  • Book: Television in the Streaming Era
  • Online publication: 30 March 2023
  • Chapter DOI: https://doi.org/10.1017/9781009199285.009
Available formats
×