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Published online by Cambridge University Press: 30 March 2023
Television has become a digital value chain that with the advent of streaming has entered the digital economy. Scale is a necessity in this economy in which oligopolistic markets prevail. The technology and infrastructure are designed and deployed at scale, and a similar logic drives M&A activities among lead firms and suppliers alike (Chapters 3–9). Platforms too work best at scale, not least because of network effects that can be exploited to full tilt in a digital environment (Chapters 4 and 10).
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