Exploring the Discrepancy Between Implicit and Explicit Prejudice: A Test of Aversive Racism Theory

doi:10.1017/CBO9780511735066.017

15 - Exploring the Discrepancy Between Implicit and Explicit Prejudice: A Test of Aversive Racism Theory

Published online by Cambridge University Press: 04 August 2010

Leanne S. Son Hing ,

Greg A. Chung-Yan ,

Robert Grunfeld ,

Lori K. Robichaud and

Mark P. Zanna

Edited by

Joseph P. Forgas ,

Kipling D. Williams and

Simon M. Laham

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Leanne S. Son Hing: Affiliation:
Department of Psychology, University of Guelph, Ontario, Canada
Greg A. Chung-Yan: Affiliation:
Department of Psychology, University of Guelph, Ontario, Canada
Robert Grunfeld: Affiliation:
Department of Psychology, University of Guelph, Ontario, Canada
Lori K. Robichaud: Affiliation:
Department of Psychology, University of Guelph, Ontario, Canada
Mark P. Zanna: Affiliation:
Department of Psychology, University of Waterloo
Joseph P. Forgas: Affiliation:
University of New South Wales, Sydney
Kipling D. Williams: Affiliation:
University of New South Wales, Sydney
Simon M. Laham: Affiliation:
University of New South Wales, Sydney

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INTRODUCTION

Many have argued that over recent decades the nature of prejudice has become more subtle, less negative, and less hateful (Gaertner & Dovidio, 1986; Katz & Hass, 1988; McConahay, 1986). It is therefore difficult to reconcile such reports of lessened prejudice with the racial discrimination found in laboratory and field studies, as well as labor statistics (Human Resources Development Canada, 2001; Landau, 1995; Rudman & Glick, 1999; Sackett & DuBois, 1991; Sinclair & Kunda, 1999). One possible reason for the inconsistency between lessened prejudice, on the one hand, and continuing discrimination, on the other hand, is that the apparent decline in prejudice is illusory. It is possible that as societal norms have become more egalitarian, people report less prejudiced attitudes due to internal or external motivations (Crandall, O'Brien, & Eshleman, 2002; Devine, Brodish, & Vance, this volume; Plant & Devine, 1998). A second possible reason for the apparent inconsistency is that discrimination is due to prejudices that people are unaware they hold. If individuals are not consciously aware of their racism, they will honestly report low-prejudiced attitudes. Yet, such unconscious prejudice may result in discriminatory behavior.

The theory of aversive racism (Gaertner & Dovidio, 1986) deals specifically with individuals who are presumed to be consciously egalitarian yet unconsciously prejudiced.

Type: Chapter
Information: Social Motivation
Conscious and Unconscious Processes
, pp. 274 - 293

DOI: https://doi.org/10.1017/CBO9780511735066.017 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2004

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15 - Exploring the Discrepancy Between Implicit and Explicit Prejudice: A Test of Aversive Racism Theory

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