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2 - Basic Elements

from Part I - Introduction

Published online by Cambridge University Press:  26 June 2020

Harold L. Vogel
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Summary

This chapter explains the universal psychological roots and “laws” that affect all media and entertainment products and services. The functionality of the Internet and the role of advertising is also covered along with accounting and valuation issues.

Keywords

psychological aspectslaws of medianetwork featureslong tailfat tailadvertisingInternet
Type
Chapter
Information
Entertainment Industry Economics
A Guide for Financial Analysis
 , pp. 48 - 86
Publisher: Cambridge University Press
Print publication year: 2020

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  • Basic Elements
  • Harold L. Vogel
  • Book: Entertainment Industry Economics
  • Online publication: 26 June 2020
  • Chapter DOI: https://doi.org/10.1017/9781108675499.003
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Save book to Dropbox

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  • Basic Elements
  • Harold L. Vogel
  • Book: Entertainment Industry Economics
  • Online publication: 26 June 2020
  • Chapter DOI: https://doi.org/10.1017/9781108675499.003
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Basic Elements
  • Harold L. Vogel
  • Book: Entertainment Industry Economics
  • Online publication: 26 June 2020
  • Chapter DOI: https://doi.org/10.1017/9781108675499.003
Available formats
×