Fashion

Vincenzo Morabito

doi:10.1017/9781108979917.012

11 - Fashion

from Part III - Industries

Published online by Cambridge University Press: 16 December 2021

Vincenzo Morabito

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Vincenzo Morabito: Affiliation:
Università Commerciale Luigi Bocconi, Milan

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Summary

The fashion industry is going through swift digital transformation while reducing the barriers to entry. Fashion is not only changing at a fast pace but reaching a wide range of people globally through the advent of mobile phones, social media and the Internet. The digitization of the fashion industry has made a significant impact on how we collect product information, find the best deals and make purchases, especially in the retail sector. Through the use of virtual robots, interactive mirrors, e-retail shops and social networking sites, consumers now have more autonomy without depending on store personnel for price and product guidance. Moreover, advances in 3D models by luxury fashion brands are proof of the level of technological sophistication that fashion organizations are willing to adapt to satisfy the growing and varying desires of their customers. This chapter addresses the impact of digitization on the fashion industry as well as its effects on consumer behavior. In addition, the innovative facets of fashion are discussed with real-world case studies from three fashion brands: Ermenegildo Zegna, Smithfield Case and Uniqlo.

Keywords

digital entrepreneurship digitalization business model innovation fashion case studies

Type: Chapter
Information: Digital Entrepreneurship
Management, Systems and Practice
, pp. 216 - 233

DOI: https://doi.org/10.1017/9781108979917.012 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2022

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11 - Fashion

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