Book contents
- Action and Inaction in a Social World
- Action and Inaction in a Social World
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface
- Acknowledgments
- Part I Introduction
- Part II Beliefs, Attitudes, and Behaviors
- Part III Influences of the Past and the Situation
- Part IV The Impact of Persuasive Communications and Behavioral Interventions
- Chapter 7 The Processing of Persuasive Communications and Behavioral Interventions
- Chapter 8 Persuasive Communications and Behavioral Interventions in the Context of Prior Attitudes and Behaviors
- Chapter 9 Actionability, Sources of Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions
- Part V Conclusion
- References
- Index
Chapter 9 - Actionability, Sources of Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions
from Part IV - The Impact of Persuasive Communications and Behavioral Interventions
Published online by Cambridge University Press: 21 January 2021
- Action and Inaction in a Social World
- Action and Inaction in a Social World
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface
- Acknowledgments
- Part I Introduction
- Part II Beliefs, Attitudes, and Behaviors
- Part III Influences of the Past and the Situation
- Part IV The Impact of Persuasive Communications and Behavioral Interventions
- Chapter 7 The Processing of Persuasive Communications and Behavioral Interventions
- Chapter 8 Persuasive Communications and Behavioral Interventions in the Context of Prior Attitudes and Behaviors
- Chapter 9 Actionability, Sources of Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions
- Part V Conclusion
- References
- Index
Summary
Chapter 9 discusses how messages designed with the intent of influencing behavior and behavioral interventions are successful when they influence factors in the person and the situation that ultimately make those programs actionable. Actionability is the probability that the message or intervention communicates or enables performance of behavioral recommendations . First, a message or behavioral intervention can stimulate the cognitive, motivational, or behavioral processes that ultimately make the individual perform the recommended behavior. Second, it can promote behavioral recommendations that fit within the world in which potential actors live. These factors and relevant data are discussed.
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- Action and Inaction in a Social WorldPredicting and Changing Attitudes and Behavior, pp. 273 - 298Publisher: Cambridge University PressPrint publication year: 2021