Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum, or recommending a visit to friends or family. It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.

The book discusses the process of delivering a visitor experience from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors' shoes and build experiences that are impactful and unforgettable.

Displaying Organisation is a practical, step-by-step guide to planning and implementing exhibitions. Drawing on the author's in-depth experience of managing a wide range of exhibitions and installations, the book breaks down the process of exhibition creation into easy-to-read sections.

Split into distinct sections, Displaying Organisation covers not only key tasks, but also explores the skills and knowledge specific to the museum and heritage sector. Coverage includes: defining and planning your project; setting up a project team, assigning roles and responsibilities; carrying out a formative evaluation and writing an interpretation plan; the foundation skills needed to be a successful project manager - budget, risk and programme management; advice and approaches on how to tackle common problems to ensure success.

Featuring 'top tips' from industry leaders and professional as well as real-life examples and templates this book is a must-read for new and experienced museum and exhibition professionals, as well as students studying to enter the heritage sector.