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  3. Cambridge Studies in the History of Mass Communication

Cambridge Studies in the History of Mass Communication includes books that examine communications processes and systems within social, cultural, and political contexts. Works in this series proceed from the basis that the histories of various media are an important means to understanding their role and function in society. The history of a medium - its pattern of introduction, diffusion, acceptance and effects - varies in each society, interacting with, and in turn, shaping its culture. Moreover each society reacts differently to the introduction of a medium and regulatory policies are shaped by both political and cultural forces. The detailed study of various communications forms and their complex message systems is now understood to be the key to unraveling the evolution of modern society and its culture.

  • General Editors: Kenneth Short, University of Houston, Garth Jowett, University of Houston, David Culbert

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2 results in Cambridge Studies in the History of Mass Communication

The Making of American Audiences
  • From Stage to Television, 1750–1990
  • Richard Butsch
  • Published online:
    05 June 2012
    Print publication:
    24 April 2000
  • In The Making of American Audiences, Richard Butsch provides a comprehensive survey of American entertainment audiences from the colonial period to the modern day. Providing coverage of theatre, opera, vaudeville, minstrelsy, movies, radio and television, he examines the evolution of audience practices as each genre supplanted another as the primary popular entertainment. Based on original historical research, this volume exposes how audiences made themselves through their practices - how they asserted control over their own entertainments and their own behaviour. Importantly, Butsch articulates two long-term processes: pacification and privatization. Whereas during the nineteenth century, overactive audiences represented a threat to civic order through their unruly behaviour, in the twentieth century, audiences have become more passive, dependent upon and controlled by media messages. This timely study serves as an important contribution to communication research, as well as American cultural history and cultural studies.

Hollywood and Anti-Semitism
  • A Cultural History up to World War II
  • Steven Alan Carr
  • Published online:
    10 December 2009
    Print publication:
    30 April 2001
  • This book examines the role of American Jews in the entertainment industry, from the turn of the century to the outbreak of World War II. Eastern European Jewish immigrants are often credited with building a film industry during the first decade of the twentieth century that they dominated by the 1920s. In this study, Steven Carr reconceptualizes Jewish involvement in Hollywood by examining prevalent attitudes towards Jews among American audiences. Analogous to the Jewish Question of the nineteenth century, which was concerned with the full participation of Jews within public life, the Hollywood Question of the 1920s, 30s, and 40s addressed the Jewish population within mass media. This study reveals the powerful set of assumptions concerning ethnicity and media influence as related to the role of the Jew in the motion picture industry.