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  3. Cambridge Studies in the Emergence of Global Enterprise

Cambridge University Press is pleased to announce a new series dedicated to integrating important and creative work in the fields of international business and economic history. The series will particularly focus on international and comparative studies in the twentieth and twenty-first centuries. It will also include books on national or regional topics that throw light on international issues. The editors will be particularly interested in such topics as innovation, entrepreneurship, organizational change, corporate governance, and the relationship between business and government.

  • General Editors: Louis Galambos, The Johns Hopkins University, Geoffrey Jones, Harvard Business School, Massachusetts, Susie J. Pak, St John's University, New York

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12 results in Cambridge Studies in the Emergence of Global Enterprise

Navigating Nationalism in Global Enterprise
  • A Century of Indo-German Business Relations
  • Christina Lubinski
  • Published online:
    27 October 2022
    Print publication:
    03 November 2022
  • Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.

Foreign Banks and Global Finance in Modern China
  • Banking on the Chinese Frontier, 1870-1919
  • Ghassan Moazzin
  • Published online:
    22 June 2022
    Print publication:
    07 July 2022
  • In this wide-ranging study, Ghassan Moazzin sheds critical new light on the history of foreign banks in late nineteenth and early twentieth century China, a time that saw a substantial influx of foreign financial institutions into China and a rapid increase of both China's foreign trade and its interactions with international capital markets. Drawing on a broad range of German, English, Japanese and Chinese primary sources, including business records, government documents and personal papers, Moazzin reconstructs how during this period foreign banks facilitated China's financial integration into the first global economy and provided the financial infrastructure required for modern economic globalization in China. Foreign Banks and Global Finance in Modern China shows the key role international finance and foreign banks and capital markets played at important turning points in modern Chinese history.

Creating Global Shipping
  • Aristotle Onassis, the Vagliano Brothers, and the Business of Shipping, c.1820–1970
  • Gelina Harlaftis
  • Published online:
    19 August 2019
    Print publication:
    29 August 2019
  • Shipping has been the international business par excellence in many national economies, one that preceded trends in other, more highly visible sectors of international economic activity. Nevertheless, in both business or economic history, shipping has remained relatively overlooked. That gap is filled by this exploration of the evolution of European shipping through the study of two Greek shipping firms. They provide a prime example of the regional European maritime businesses that evolved to serve Europe's international trade and, eventually, the global economy. By the end of the twentieth century, Greeks owned more ships than any other nationality. The story of the Vagliano brothers traces the transformation of Greek shipping from local shipping and trading to international shipping and ship management, while the case of Aristotle Onassis reveals how international shipping was transformed into a global business.

Brands, Geographical Origin, and the Global Economy
  • A History from the Nineteenth Century to the Present
  • David M. Higgins
  • Published online:
    25 May 2018
    Print publication:
    26 May 2018
  • Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

The International Distribution of News
  • The Associated Press, Press Association, and Reuters, 1848–1947
  • Jonathan Silberstein-Loeb
  • Published online:
    05 July 2014
    Print publication:
    24 February 2014
  • Based on newly available and extensive archival evidence, this book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news. In this way, cooperation facilitated the distribution of news. The extent to which state regulation permitted cooperation, or prohibited exclusivity, determined the benefit newspaper publishers derived from these organizations. This book revises our understanding of the operation and organization of the Associated Press, the BBC, the Press Association, Reuters, and the United Press. It also sheds light on the history of competition policy respecting the press, intellectual property, and the regulation of telecommunications.

Open Standards and the Digital Age
  • History, Ideology, and Networks
  • Andrew L. Russell
  • Published online:
    05 June 2014
    Print publication:
    28 April 2014
  • How did openness become a foundational value for the networks of the twenty-first century? Open Standards and the Digital Age answers this question through an interdisciplinary history of information networks that pays close attention to the politics of standardization. For much of the twentieth century, information networks such as the monopoly Bell System and the American military's Arpanet were closed systems subject to centralized control. In the 1970s and 1980s however, engineers in the United States and Europe experimented with design strategies to create new digital networks. In the process, they embraced discourses of 'openness' to describe their ideological commitments to entrepreneurship, technological innovation, and participatory democracy. The rhetoric of openness has flourished - for example, in movements for open government, open source software, and open access publishing - but such rhetoric also obscures the ways the Internet and other 'open' systems still depend heavily on hierarchical forms of control.

The Foundations of Worldwide Economic Integration
  • Power, Institutions, and Global Markets, 1850–1930
  • Edited by Christof Dejung, Niels P. Petersson
  • Published online:
    05 February 2013
    Print publication:
    07 January 2013
  • The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of mere deglobalisation. The authors argue that markets were not only places of material exchange, but also socially structured entities, shaped by the agency of individual actors and by complex structures of political and economic power. Economic transactions were supported by an array of different institutions, ranging from formalised regulations to informal relations of personal trust. They argue that these networks were strong enough to prosper even during and after World War I, in a political climate often hostile to foreign trade. The Foundations of Worldwide Economic Integration shows that institutionalism altered its shape in the face of circumstances that increasingly challenged international trade. By presenting case studies from various countries, this book offers a fresh perspective on crucial periods of economic globalisation.

Global Brands
  • The Evolution of Multinationals in Alcoholic Beverages
  • Teresa da Silva Lopes
  • Published online:
    10 December 2009
    Print publication:
    24 September 2007
  • In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.

British Business in the Formative Years of European Integration, 1945–1973
  • Neil Rollings
  • Published online:
    02 December 2009
    Print publication:
    10 December 2007
  • This book questions conventional accounts of the history of European integration and British business. Integration accounts normally focus on the nation-state, while Neil Rollings focuses on business and its role in the development of European integration, which business historians have previously overlooked. Business provided a key link between economic integration, political integration, and the process of Europeanization. British businessmen perceived early on that European integration meant much more than the removal of tariffs and access to new markets. Indeed, British entry into the European community would alter the whole landscape of the European working environment. Consideration of European integration is revealed as a complex, relative, and dynamic issue, covering many issues such as competition policy, taxation, and company law. Based on extensive archival research, this book uses the case of business to emphasize the need to blend national histories with the history of European integration.

The World's Newest Profession
  • Management Consulting in the Twentieth Century
  • Christopher D. McKenna
  • Published online:
    18 August 2009
    Print publication:
    19 June 2006
  • In The World's Newest Profession Christopher McKenna offers a history of management consulting in the twentieth century. Although management consulting may not yet be a recognized profession, the leading consulting firms have been advising and reshaping the largest organizations in the world since the 1920s. This groundbreaking study details how the elite consulting firms, including McKinsey & Company and Booz Allen & Hamilton, expanded after US regulatory changes during the 1930s, how they changed giant corporations, nonprofits, and the state during the 1950s, and why consultants became so influential in the global economy after 1960. As they grew in number, consultants would introduce organizations to 'corporate culture' and 'decentralization' but they faced vilification for their role in the Enron crisis and for legitimating corporate blunders. Through detailed case studies based on unprecedented access to internal files and personal interviews, The World's Newest Profession explores how management consultants came to be so influential within our culture and explains exactly what consultants really do in the global economy.

Knowledge and Competitive Advantage
  • The Coevolution of Firms, Technology, and National Institutions
  • Johann Peter Murmann
  • Published online:
    06 August 2009
    Print publication:
    10 November 2003
  • A comparison of the development of the synthetic dye industry in Great Britain, Germany, and the US. The rise of this industry constitutes an important chapter in business, economic, and technological history because synthetic dyes - invented in 1857 - represent the first time that a scientific discovery quickly gave rise to a new industry. British firms led the industry for the next eight years, but German firms came to dominate the industry for decades before WWI, while American firms played only a minor role during the entire period. This study identifies differences in educational institutions and patent laws as the key reasons for German leadership in this industry. Successful firms had strong ties to the centers of organic chemistry knowledge. The book also argues that a complex coevolutionary process linking firms, technology and national institutions resulted in very different degrees of industrial success for dye firms in the three countries.

Global Electrification
  • Multinational Enterprise and International Finance in the History of Light and Power, 1878–2007
  • William J. Hausman, Peter Hertner, Mira Wilkins
  • Published online:
    26 July 2009
    Print publication:
    07 April 2008
  • This book examines how multinational enterprises and international finance influenced the course of electrification around the world. Multinational enterprises played a crucial role in the spread of electric light and power from the 1870s through the first three decades of the twentieth century. However, their role did not persist, and by 1978 multinational enterprises in this sector had all but disappeared, replaced by electrical utility providers with national business structures. Yet, in recent years, there has been a vigorous revival. This book, a co-operative effort by the three authors and a group of experts from many countries, offers an analysis of the history of multinational enterprise. The authors take an integrated approach, not simply comparing national electrification experiences, but supplying a truly global account.