This study investigated the factors influencing growers in the selection of seed suppliers in the Amhara region of Ethiopia. A total of 385 grower were selected using simple random sampling method. A mixed logit regression model was used to the analysis data that have 1284 observation. The result reveal that high seed purity was negatively related to the selection of alternative supplier. As the rating of seed purity increased, the probability of selecting very high-quality seed suppliers also increased. The availability of tree seeds during the desired time period had a significant influence. Higher perceived availability, categorized as high or very high, decreased the likelihood of promptly obtaining seeds from suppliers compared to when the seeds were not available. The evaluation rating of germination increases the probability of choosing suppliers with high or very high germination rates in the respective category. Growers with more experience are more likely to choose private enterprise suppliers. The implementation of appropriate quarantine measures has a positive influence on supplier selection for the groups AFE and EFD-CEC. Training in tree seed collection reduces the likelihood of choosing enterprise and AFE suppliers. Moreover, the successful production of a greater number of tree species in the nursery positively influences the probability of sourcing from enterprise suppliers. This analysis highlights the significance of seed purity, germination, quarantine measures, and the number of species produced, as factors that influence the likelihood of selecting alternative seed suppliers.