Farmland abandonment contributes to agroecosystem degradation and food crises. Sustainable farmland use requires a well-designed agri-environmental policy to provide farmers with incentives, including agroecosystem services apart from food production. One of these is recreation. Here, we focus on a Japanese terraced paddy land. We assessed seasonal changes in the value of recreational ecosystem services by integrating mobile phone big data of on-site visitors, collected between 2018 and 2020, into a valuation method. The application of mobile data enables the precise and consistent analysis of non-market agroecosystem services. The recreational value of the paddy land varied with season but overall was high. Sustainable farmland use provides social benefits, and we support the validity of agri-environmental policies that relate to economic incentives for agroecosystem conservation. However, the results show that the incentives provided by the public/government may be insufficient in comparison to this recreational value. Our findings provide information regarding the appropriate amount of economic support required to achieve sustainable agricultural land use in this setting.

Treatment of time in travel cost models has been a source of contention among economists. The debate persists because welfare estimates, which are the principal objectives of these studies, are highly sensitive to the treatment of time. The present study examines the dual role of on-site time using evidence from two wilderness areas in Alabama. The empirical results comply with the theoretical expectation that on-site time is both a source of utility and cost. The exclusion of on-site time from demand functions results in biased parameter estimates. In particular, it yields smaller own-price coefficients and higher welfare estimates.

The paper tests two alternative specifications for the opportunity cost of time in travel cost models. The standard travel cost survey design is enriched to include a contingent valuation type question about peoples' willingness to accept compensation to forgo a precisely defined recreational experience. It is hypothesized that individually revealed value of time more appropriately reflects the opportunity costs of time associated with a particular aspect of recreation than the wage rate which measures the trade-off between work and leisure generally. The results seem to indicate a better overall fit for the models with the elicited value of individual consumer's time than for the models with the more traditional hourly earnings (wage rates). The importance of the correct measurement of the opportunity cost time is illustrated by showing that estimated consumer surpluses based on two different value of time measurements differ significantly.

The Orbit demand model allows the magnitude of the calibration to stated purchase intentions to vary based on the magnitude of the stated quantities. Using an empirical example of stated trips, we find that the extent of calibration varies substantially with less correction needed at small stated trips (-25%) but larger corrections at higher quantities of stated visits (-48%). We extend the Orbit model to calculate consumer surplus per stated trip of $26. Combining the calibrations in stated trips and value per trip, the Orbit model provides estimates of annual benefits from 60% to 111% less than the count data model.