The socio-cultural and environmental shifts that have taken place in southern Italy over the last 30 years can usefully be traced by their impact on folkloric texts which present modifications that tend to emerge progressively over time. An analysis of such modifications to a body of southern Italian folkloric texts – as used in practice over the last three decades – finds that these reflect and are driven by changes in the people's living environment denoting a cultural dilution and a growing distance between people and the natural world, particularly the land. These modifications also expose a shift of emphasis from ends (e.g. food) to means (e.g. money), indicating increased commercial dependence driven by socio-economic changes. These changes are also reflected in folkloric texts which demonstrate a decline of direct, physical experience of some aspects of the natural world while including references relating to the local environment. Understanding these processes allows us to gauge the extent to which verbal folklore connects contemporary societies to past knowledge.
